How have Tricycle Media done this? By sticking to what they have been doing since 2001; delivering quality websites.

Many companies go down the route of cutting prices. The only true way of being able to do this is by cutting costs, margin or quality. The end result is an unhappy client, a lower profit margin for the company and in turn the risk of going out of business. Tricycle Media took the long term view that hundreds of companies rely on them 24/7 for their websites, email, hosting and a lot more. If Tricycle Media took any risks and suffered as a result, the knock-on effect could ruin not only Tricycle Media, but the hundreds of companies that rely on their services. The advice from the bank was… in a recession, put prices up.

If you are struggling in business, keep your cool, and don’t panic. Don’t cut prices for the sake of it as you may end up in a price war which no one wins. Don’t let the quality of what you deliver suffer or your reduce your customer service and you might end up increasing your profits as much as Tricycle Media.